The yet-to-be-named service would offer an all-in-one package of programming that would include television channels, such as ESPN, TNT, and FS1, and streamed sports content.
The ex Fremantle and Warner Bros Discovery executive will be responsible for the Americas directly, while working closely with all global sales operations.
Brazilian production premieres in these markets thanks to the agreements achieved with TVN (Warner Bros Discovery), bTV Media Group (CME Group), Telecorporación Salvadoreña (TCS) and Teledoce.
The addition comes after Warner Bros Discovery's U.S. Hispanic division reported a 12% increase on average in its coverage share of viewing across its portfolio of networks in 2022-23.