Owned by Abot Hameiri and Dori Media in colaboration with America Television, Kapow and Open Kimono, and produced locally by America Estudios, “The Auction” will make its global debut mid-year in Peru on América Television.
In addition to the new titles, Cineflix Rights' MIPCOM slate includes returning favorites like "Château DIY", "Tempting Fortune", "Inside Taronga Zoo", and "The Yorkshire Auction House".
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.