churn - Latest news Search results for churn

Global VOD subscriptions surge by 8.4 Million in Q1 13 MAY 2025

Markets

Global VOD subscriptions surge by 8.4 Million in Q1

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.
Kid's content to reduce churn for streaming services 19 SEP 2024

Trends

Kid's content to reduce churn for streaming services

According to a research by Ampere Analysis, SVoD services are land-grabbing kids' titles to retain subscribers.
USA: Consumers seek better bundles to simplify streaming 24 JUN 2024

Trends

USA: Consumers seek better bundles to simplify streaming

Hub Intel’s research confirmed that helping viewers manage multiple services can reduce “revolving door churn”.
USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43% 31 MAY 2024

Markets

USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.
Growing streaming fatigue is increasing the risk of churn 17 MAY 2024

Trends

Growing streaming fatigue is increasing the risk of churn

A research by Ampere Analysis revealed that almost half of consumers feel overwhelmed with the number of online video services.