Search results for churn

With streaming churn at 47% and only 29% of viewers sticking with most franchises, studios face mounting pressure to innovate content pipelines and deepen fan engagement, according to Hub Entertainment Research.

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.

According to a research by Ampere Analysis, SVoD services are land-grabbing kids' titles to retain subscribers.

Hub Intel’s research confirmed that helping viewers manage multiple services can reduce “revolving door churn”.

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.