Search results for churn
22 AUG 2023
Data
Is brand equity the ultimate antidote to churn?
Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.
25 JUL 2023
Data
What is “quick churning” and why is it becoming more common among consumers?
More than 40% of consumers say that they have signed up for a subscription just to watch one show and 42% say they have signed up for a new platform, then dropped it within the first six months, according to Hub Entertainment Research’s latest report.
21 JUL 2023
Data
US streamers are likely to see higher churn as a result of the strike
The major streaming platforms in the United States are likely to see higher churn as a result of perceptions about the impact of the SAG-AFTRA actors strike on original content, according to new research by Whip Media.
30 NOV 2022
Data
Churn, a crucial dynamic in the SVOD industry
According to recent Antenna data, a significant expansion in Churn occurred in Q3, with more than 32 million cancellations across the 10 Services we track in the Premium SVOD category.
9 JUN 2022
Data
Is Netflix really at risk of losing subscribers with its ad-supported tier?
A quarter of the 12 million Netflix subscribers in the United States most at risk of churn are tolerant of advertising, according to Ampere Analysis, suggesting Netflix’s plan to introduce an ad-supported tier should pay dividends.