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Research 2 SEP 2020

HOW THE INDUSTRY BUSINESS CAN CREATE RESILIENCE IN A POST-COVID WORLD?

2 SEP 2020
NAGRA released a white paper to help premium content, pay-TV and telco businesses to identify operating challenges and build a resilient strategy to optimize subscriber services, increase loyalty, and reduce churn.

Research 30 JUN 2020

CHURN RATES INCREASE TO 41% AMONG OTT SERVICES IN Q1 2020

30 JUN 2020
Parks Associates' insights reported that the churn rate for OTT services in the USA increased from 35% in Q1 2019 to 41% in Q1 2020. As the Covid-19 unfolded, more than two in five US broadband households have used an OTT service, and 8% of households have tried four or more services.

Research 13 MAR 2020

OTT SERVICE CHURN REACHED 35% IN 2019

13 MAR 2020
The churn rate among all OTT services during last year was 35%, up from 25% in 2018 and a trend that operators will want to curb, according to a new study from Parks Associates.