Search results for churn

Less than half of total US broadband households have opted for a free trial, with the majority later agreeing to pay for the service. Overall churn rates are at 40%, while the average household spends USD 16 per month on OTT services.

With the figure equating to 8%, most cancellations resulted from sports programming cancellations. Churn rates have declined to 38% from 46% last year among OTT video services and vMVPDs dropped from 84% in 2019 to just under 50%.

NAGRA released a white paper to help premium content, pay-TV and telco businesses to identify operating challenges and build a resilient strategy to optimize subscriber services, increase loyalty, and reduce churn.

Parks Associates' insights reported that the churn rate for OTT services in the USA increased from 35% in Q1 2019 to 41% in Q1 2020. As the Covid-19 unfolded, more than two in five US broadband households have used an OTT service, and 8% of households have tried four or more services.

The churn rate among all OTT services during last year was 35%, up from 25% in 2018 and a trend that operators will want to curb, according to a new study from Parks Associates.