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The international distribution branch of Superprod Group adds Séverine Leroux to its international sales team. Based in Paris, the executive will oversee sales in Eastern Europe territories, Africa and Inflight zones.

The company brings five audiovisual professionals from São Paulo to participate in a schedule of meetings with international producers and will carry out special actions with Africa, Asia, Latin America, and Europe.

The Italian company reached deals to distribute the Swedish film in the UK, Ireland, Eastern Europe, Portugal, Brazil and South Korea.

The platform will launch in Spain, Portugal, the Nordic countries and Central and Eastern Europe beginning May 21.

The executive will be in charge of executing Banijay Rights' co-production sales strategy in German-speaking Europe and Poland, where she will represent the distributor's 185,000+ hour catalogue.