Search results for hispanics

A new research by Nielsen spotlighted the influence this group is having in the U.S. sports landscape.

This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.

This partnership expands upon the company's longstanding relationship with the league and works as bolsters the comprehensive suite of advertising and marketing capabilities it offers for brands to meaningfully engage with U.S. Hispanics

A recent Horowitz Research report indicates that six out of 10 consumers watch Spanish-language occasionally, and 80% of Hispanics TV enjoy various Spanish-language titles on streaming platforms as the content type transitions from linear to digital.

With a strategy to reach younger audiences and viewers who don't only engage in English language networks, the channel has garnered the highest primetime viewership among Hispanics over the age of two.