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Luminiscence was created by Lotchi and will now be produced by Banijay Germany’s Brainpool Live Entertainment and Cape Cross Entertainment Services.

It´s launched for out-of-home entertainment creation. This announcement follows Banijay Live’s recent acquisition of LOTCHI, a company specializing in immersive live experiences and the creator of LUMINISCENCE.

The start-up, led by founder Romain Sarfati, has quickly built a reputation in France thanks to its "Luminiscence" show.