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The news follows the majority acquisition of Procidis last year, which also led to a raft of sales across the portfolio.

The pioneering edutainment producer joins Banijay Entertainment’s children´s sdivision. The complementary deal broadens the group’s existing portfolio of premium kids’ labels and marks its first edutainment-focused producer.

Procidis and Samka's edutainment series has been picked up by TV’s Minimax for multiple territories, as well as by YLE for Finland.

The French producing companies announced the show will air in the six continents during the following months.