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PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

The fourth edition of the AVPSummit wrapped up in Merano with over 200 participants, including producers and industry professionals, and more than 40 speakers from Europe and the United States.

New BBC Commissioning Report shows 81% of content produced in the UK with 61% regional spend, even as commissions from qualifying independent producers decline to 69% of original hours.

Commissions include six brand new series plus returning orders for "The Hardacres," "The Teacher" and "Madame Blanc" Christmas special.

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.