According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.
The suspense drama, centered on reincarnation and produced for Keshet 12, headlines Keshet International’s slate following a $27 million investment in original scripted content.
Developed by Talpa Studios and produced by renowned board game maker Identity Games, the game invites players to step into the strategy and suspense of the quiz format that has taken the world by storm.
In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.
The longtime executive expands her remit to oversee the group's strategic relationships with on-screen and creative talent, reinforcing Canal+’s historic role as a launchpad for careers.