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Toni Ireland is promoted to Deputy Creative Director and Stephen Lovelock joins as Executive Producer, reinforcing Studio Lambert’s unscripted pipeline amid continued demand for premium formats.

The announcement was made by Sayako Aoki, Head of International Sales, Content Business and Distribution at Nippon TV.

Since its debut on Kanal 7, the show has achieved remarkable success, delivering consistently strong ratings and securing a place among the top six in the country across all scripted and unscripted TV series.

The agreement is to produce documentary films and unscripted content. This partnership is part of Secuoya Studios' broader strategy to strengthen its global presence through collaborations with leading creative talent.

The yet-to-be-named label will focus on scalable, returning competitive formats and integrate the portfolios of Potato and 12 Yard, as ITV Studios ramps up investment in globally marketable unscripted IP.