23 JUN 2020
SPECIAL CONTENT

HOW HAS THE COVID-19 CONTRIBUTED TO THE GROWTH OF GLOBAL TV STATIONS?

The key players in the television station market are projected to stabilize at an annual growth rate of 6.9% and reach USD 158.42 billion by 2023, caused in great part by increasing demand for high-definition content and advertisement.

As a result of the Covid-19 pandemic, the market for television stations is expected to see significant demand in 2020 as consumers increase media consumption during quarantine, according to Researchandmarkets.com’s latest report, "Global Television Station Markets 2020-2030: COVID-19 Implications and Growth." The report is based on major players in the television station market, such as A&E Television Networks, AT&T, Inc., British Broadcasting Corporation, CBS Interactive, Comcast Corporation, Channel Four Television Corporation, CenturyLink, Inc., 21st Century Fox, Canadian Broadcasting Corporation, and RTL Group. The market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America, and Middle East & Africa. North America was the largest region in the television station market in 2019.

The market is projected to stabilize at an annual growth rate of 6.9% and reach USD 158.42 billion by 2023. It grows from USD 127.62 billion in 2019 to USD 143.17 billion. The main factor driving the growth of the global television station market is the increasing demand for high-definition content and advertisement. According to the latest figures from the Regular Media Survey, television advertisement sales rose 7.1% in January 2018. Increasing demand for high definition content and advertisement is expected to drive the growth of the television station market.

According to a recent Regular Media Survey, television advertisement sales spiked to 7.1% in January 2018. Demand for high-quality OTT-TVs such as HBO Go and others is growing as customers are increasingly choosing high-quality videos and content. Businesses’ primary focus is increasing their sales through ads. Increasing demand for high definition content and advertisement is also expected to drive the growth of the television station market Demand high-quality OTT-TVs such as HBO Go and others is also growing as customers choose high-quality videos and content.

The lack of unified broadcasting and content regulations is a key factor hindering the growth of the television station market. Broadcasters argue that there is no sound foundation for TRAI's argument that the subscription service rates are intangible as a result of discounts. The only representative who met with the officials at TRAI is Viacom18, but they are not happy with the new rules. TRAI said the prices would be determined by market forces. Frequent changes in TRAI have created uncertainty among stakeholders and have ultimately impacted television station market growth.

The emergence of newer technologies is a key trend in the television station market. ATSC 3.0 is the latest edition of the Advanced Television Systems Committee Guidelines, which specifies precisely how TV signals are transmitted and interpreted, along with other technologies, which include ATSC 3.0's, wide color gamut (WCG), and high frame rate (HFR).