The online platform, which ran from March 25 to April 7, achieved great success with its viewership, in a demonstration of the viability of online markets as an alternative or complement to traditional ones.
Series Mania Digital Forum, the online platform which ran from March 25 to April 7, achieved great success with its viewership, in a demonstration of the viability of online markets as an alternative or complement to traditional ones.
Developed in record time by the festival team, the Series Mania Digital Forum was one of the first digital platforms dedicated to industry professionals that was created in response to the coronavirus crisis. Members of the industry were able to find online the key content of the Series Mania Forum, including Co-Pro Pitching Sessions, UGC Writers Campus, Drama Series Co-writing Residency Israel-France, “Coming Next From” sessions, and more than 50 international series from the festival program or from the Buyer's Showcase.
“We are very proud of the great success of our first Series Mania Digital Forum. This global crisis prompted us to adapt our digital strategy urgently and the result was very positive. With 1,500 registered users, we were pleased to be able to create this virtual meeting place for our dedicated industry professionals. However, we know that this digital platform cannot exist alone, and nothing can replace the energy of the event in Lille, which provides a unique meeting space where many face-to-face business exchanges and deals happen. In 2021, we will be sure to combine the two forms, digital and physical, to create an even bigger and better event in the years to come," said Laurence Herszberg, Founder and General Director of Series Mania.
● SERIES MANIA DIGITAL FORUM IN NUMBERS
- 1,500 users (out of the 2,000 industry professionals registered at the time of cancellation).
- 60% of users were buyers, commissioners, producers, distributors and sellers.
- 40% of users were screenwriters, programmers and journalists.
- 40 countries were represented. France held the top position with one-third of the users, followed by the United States.
- 83 days of viewing (cumulative total).
- On average, users viewed 1.5 hours of content.
- 10,000 visits for the Buyers Showcase (approximately 7 episodes watched per user).
- 5,000 visits for projects in development (approximately 3.5 episodes watched per user).
This global crisis prompted us to adapt our digital strategy urgently and the result was very positive” Laurence Herszberg Founder and General Director of Series Mania
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