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2020 TV AD SPEND GROWTH IN THE U.S., HINDERED AMID GLOBAL PANDEMIC 8 APR 2020

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2020 TV AD SPEND GROWTH IN THE U.S., HINDERED AMID GLOBAL PANDEMIC

US TV ad sales were expected to spike by 2% this year to $72 billion from 2019's $70.59 billion as a result of the 2020 presidential elections and Summer Olympics. The sporting event's postponement and other sport season suspensions caused ad spending metrics to be reassessed, predicting a potential decline.