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The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $4.5 billion in 2022 to $7.3 billion in 2027, according to GlobalData.

Pay-TV service revenue in the country is set to decline over the forecast period in line with the continued losses in Cable-TV and DTH subscriptions because of the cord-cutting trend in the country and the growing popularity of OTT video alternatives such as Netflix and Stan.

Pay TV service revenue in Thailand is expected to grow at a healthy compound annual growth rate (CAGR) of 8.5% from US$734 million in 2021 to US$1.1 billion in 2026, according to GlobalData.