El gigante minorista actuará como socio programático, poniendo a disposición el inventario de la plataforma de streaming en su demand-side platform (DSP).
Top executives from Amazon, Netflix, Warner Bros. Discovery, BBC Studios, and more will guide NATPE’s long-term strategy, following a successful Budapest edition that drew 750+ delegates from over 65 countries.
The new agreement includes a package of 18 drama series from CJ ENM, many of which have already found success in global markets, that will now be made available to Indian audiences.
The Prime Video Channels deal is one element of a broader distribution agreement that will provide consumers with continued access to the Peacock app on Amazon's Fire TV streaming video platform.
The Radial Entertainment company debuts its library in short format with curated content from 14 top creators, expanding its partnership with Amazon across Fire TV and Echo Show devices.