The Indian adaptation of the series is already in production, and marks the first Asian adaptation of the format and the second worldwide, following the Turkish version.
Arturo Valls’ production company Polvora will co-produce the Spanish series with LACOproductora, in partnership with Universal Television Alternative Studios.
Ana Langenberg, SVP Format Distribution & Production, and Albertina Marfil, Director Format Sales & Production at NBCUniversal, analyze the current trends on the market and explain the division’s strategy.