array(3) { [0]=> array(54) { ["idNota"]=> string(5) "22988" ["sitio_id"]=> string(1) "2" ["categoria_id"]=> string(2) "25" ["subcategoria_id"]=> string(2) "32" ["titulo"]=> string(82) "MIFA 2022: the global potential of Platoshka Animation Studio’s flagship project" ["slug"]=> string(78) "mifa-2022-the-global-potential-of-platoshka-animation-studios-flagship-project" ["copete"]=> string(256) "The first season of the “Beadies” series showed impressive annual results, with its second season slated to hit the screens in summer 2022. Anna Shelegina, the CEO and General Producer at the company shares the project’s successes and upcoming plans." ["cuerpo"]=> string(3449) "

Platoshka Animation Studio’s flagship project, “Beadies,” is a learning animation series for children aged 0 to 4 years. The first season of the series premiered in 2021 and showed impressive annual results. The show’s second season is slated to hit the screens next summer. “‘Beadies’ shows an amazing pace of development and growth for the animation industry, and its pilot was created in six months. Starting from 2021, the studio team produces four series monthly, which is quite a significant result for a young studio launched in 2019’, Anna Shelegina, CEO and General Producer Platoshka, told Señal News.

“Beadies” premiered on YouTube in June 2021 and amassed almost 65 million views and 110,000 subscribers in less than a year. The channel’s regular weekly audience on YouTube exceeds 375,000 viewers, and Platoshka emphasizes that it has attracted its audience organically. Besides YouTube, “Beadies” made it into all CIS VOD services catalogs and debuted on various TV channels.
“It’s time to expand ‘Beadies” media coverage further, with 55 episodes of 5 minutes for the first season 1 ready for distribution, including English dubbing. There will be 55 more episodes to be delivered by 2023 as the studio team completes the production of the second season,” Shelegina stated.

The project has a strong international potential. Its first season is already available in English on YouTube and VOD platforms worldwide. In addition, the Chinese version of “Beadies” is afoot and will be launched in 2022. A Chinese children’s media group UYoung has undertaken to localize “Beadies” into Mandarin and will be representing the brand exclusively in China. Moreover, Platoshka has signed a long-term music distribution partnership with Universal Music Group.

But geographic expansion is far from being the only area of work for Beadies producers. They are about to launch toys and print production with the series’ main characters. A range of products with augmented reality (AR) is also underway. “The series is attractive for licensees thanks to its format specificity. Every episode is built around a new game or toy (sorters, cubes, pyramids, balls, musical instruments, puzzles, mosaics, drawing sets,) turning it into an attractive purchase for the little viewers’ parents,” Shelegina explained. Striving for a high level of quality in every detail of the show, Platoshka is ready to provide its potential licensees with a detailed merchandise book and style guide and, if necessary, help with product design development.

“Beadies” track record and stats are impressive. “We create cartoons worth showing to our own children, meaning that we care about their quality like no other. We are looking for ambitious partners interested in rapid international development together with us. The potential of the ‘Beadies’ project is based on high-quality content and a loyal audience inspiring us to develop. We receive hundreds of positive comments on social media every day,” Shelegina concluded.

By Romina Rodriguez

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MIFA 2022: the global potential of Platoshka Animation Studio’s flagship project

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Russian animation studio Platoshka announces its animation series "Beadies" will be launched in China after a deal with UYoung, a Chinese children’s media group. The Chinese film has undertaken to localize "Beadies" into Mandarin and will be repping the brand exclusively in China.

UYoung will enjoy exclusive rights to the first season of "Beadies" (55x5 minutes) and thematic episode combos and will oversee all aspects of "Beadies" exploitation and promotion in China – from media distribution to merchandising and licensing.

“We are thrilled to bring our first show from Russia into China with 'Beadies'. Although there are lots of children’s song brands in the market, 'Beadies' is special and unlike any other shows out there. It’s like a children’s animated musical. Not only does it feature original music and lyrics, but it delivers educational and social emotional values. This vibrant show is sure to bring much joy to children,” says Clara Yang, Vice President of Content Investment and Business Development from UYoung.

“We are delighted to have UYoung as our partner in China. I am certain that the 'Beadies' brand is in good hands. This overseas deal is a telltale sign of international demand for 'Beadies'. Chinese firms serving multi-million audiences prefer tested and proven content, so it speaks volumes when they put their trust in a young Russian project,” says Anna Shelegina, CEO and General Producer at Platoshka.

"Beadies" is a new learning animation series for children aged 0 to 4 years. The plotline of this musical-styled project rests on a robust pedagogical program targeting interactive all-round development. The project’s global mission is to become parents’ chief source of inspiration, helper and advisor in matters of organizing leisure and learning activities for their tots.

The series premiered in Russian on YouTube in June 2021, and amassed over 10 million views in two months. Besides YouTube, "Beadies" made it into the catalogs of Russia’s leading VOD services and debuted on TV.

Having prepared the release of the first season of "Beadies", Platoshka started work on the second one slated to hit the screens in summer 2022. The studio is also producing a live-action Beadies Show where hosts help toddlers better master the content of the series and suggest ideas for activities, games, crafts and dance.

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Platoshka flagship project &quot;Beadies&quot; goes to China with UYoung

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Young Moscow-based animation studio Platoshka announces the launch of "Beadies", a cartoon musical series for kids four years of age and under focused on early childhood development, on its YouTube channel.

Platoshka’s flagship project is a show for the smallest of kids up to four years old who are especially conscious about the world around them. Created by a team of animators, children’s psychologists, and pedagogues, "Beadies" focuses on early childhood development yet doesn’t forget to entertain.

“We've put together a structured, vibrantly colored, and all-encompassing set of ideals to drive our young viewers' growth. Everything about 'Beadies' — from the colorful design, location, and main characters to the stimulating orchestra music and direction of the show — was concocted with an emphasis on the specific needs of a child's cognitive capabilities”, said Platoshka co-founder & CEO Anna Shelegina.

Platoshka is already independently producing the first season (55 episodes of 3D show at five minutes each + 110 episodes of video show). The show’s premiere has just happened (it appeared on YouTube on June 1st, 2021, on the International Day for Protection of Children) and its audience is rapidly growing. Soon it will appear on Russian TV channels, too.

Alongside "Beadies", Platoshka has developed three more new IP series ready for co-production: "Agatha: Queen of the Garden" (target audience - 3- to 5-year-olds), "Cat Been-In-Use" (5- to 8-year-olds) and "Antron" (8- to 10-year-olds).

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