Priced at US$6 but with a content value of over US$8.50 a month, Paramount+ is the best value streaming service in the United States, according to Ampere Analysis.
According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.
Western Europe will generate annual revenues of $1.9bn for Netflix from advertising by 2027, more than the United States and almost as much as North America.
Apple TV+ and Paramount+ are the most popular services for US SVOD switchers – defined as those who move from one subscription service and commit to another contract within 60 days, according to Ampere Analysis.