Latest news of ben-mcmurray
12 AUG 2022
Data
Why is ancillary content key for engaging younger live sports fans
Younger viewers are more likely to engage with ancillary sports content including social media content, betting, sports video games, sports documentaries, and fantasy sports games, according to Ampere Analysis.
25 MAR 2022
Data
Subscription OTT will account for 20% of 2022 sports rights in Europe
The proportion of total spend on sports rights coming from subscription OTT services in the big five European markets – UK, Italy, Germany, France, and Spain – will reach 20% in 2022, up from 12% in 2021, according to Ampere Analysis.