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Señal News > broadcaster

Latest news of broadcaster

UK: Channel 4 shifts strategy with in-house production and new IP model to drive commercial growth 22 MAY 2025

Free TV

UK: Channel 4 shifts strategy with in-house production and new IP model to drive commercial growth

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.
Atresmedia y Publica llegan a un acuerdo para mejorar ofertas programáticas 20 SEP 2022

Acuerdos

Atresmedia y Publica llegan a un acuerdo para mejorar ofertas programáticas

El objetivo de la alianza es maximizar los ingresos publicitarios en la televisión conectada de la compañía de medios, además de garantizar una visualización de alta calidad de los anuncios.
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