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According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

The merger will unite 38 million customers across 48 states under the Spectrum brand, with $500 million in projected annual cost synergies. Cox Enterprises will hold a 23% stake, while Charter CEO Chris Winfrey leads the combined entity.

Según Nielsen, en marzo el streaming alcanzó su mayor cuota hasta la fecha, con un 43,8% de la televisión. La competitividad del cable aumentó de la mano de los Oscar y Tracker, seguido del basket de la NCAA y las noticias en vivo.

The data comes from a survey conducted by Nielsen consulting firm, published in January. Even though 60% of users consume it through cable or direct broadcast satellite, access to TV content is usually complimentary.