De Rita’s arrival further strengthens Casta Diva’s creative division, which in recent months welcomed Paolo Mastromarino and Dimitri Cocciuti to enhance the company’s creative and development areas.
The announcement was made by Sayako Aoki, Head of International Sales at Nippon TV, and Massimo Righini and Fabio Nesi, Chief Operating Officer and Chief Executive Officer, respectively, at Casta Diva Pictures.
The first episode of the show performed 50% better than the average on Rai 2.The feelgood show is based on a format created by US producer JD Roth and produced in Italy by Casta Diva and Rai’s daytime entertainment division.