The first episode of the show performed 50% better than the average on Rai 2.The feelgood show is based on a format created by US producer JD Roth and produced in Italy by Casta Diva and Rai’s daytime entertainment division.
This autumn, viewers can look forward to new shows "Toscana on the road"; "Sapore Salentino"; "Pazzi di dolci"; "Dolci di Notti" and return titles such as "Ci vediamo al bar" and "Scarpetta d’Italia".
The executive will be in charge of building a network of Italian and international talents, identifying new markets and building strategic partnerships.