Latest news of churn
25 OCT 2023
Data
“Switch,” “Resubscribe, and “Manage plans,” a new streaming reality
Antenna recently teamed up with Adobe on a custom analysis to better understand the journey of the streaming subscriber and the business impact.
31 AUG 2023
Data
UK: One-in-three people with streaming subscriptions share accounts
More than a third (35%) of people with access to a subscription video on-demand (SVOD) service in the UK are sharing at least one of their subscriptions with others outside their home, according to Deloitte’s latest report.
23 AUG 2023
Trade Shows
Churn, precio y publicidad, los tres grandes desafíos del streaming
Los retos fueron definidos por Ivan Vitório, Gerente de Insights de Parrot Analytics, durante el PayTV- Forum 2023 que se está desarrollando en la ciudad de São Paulo.
25 JUL 2023
Data
What is “quick churning” and why is it becoming more common among consumers?
More than 40% of consumers say that they have signed up for a subscription just to watch one show and 42% say they have signed up for a new platform, then dropped it within the first six months, according to Hub Entertainment Research’s latest report.
1 APR 2022
Data
What are the factors that lead SVOD churn in the United States?
In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s latest report.