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Despite a general decline in the industry, cable operators are expected to maintain a 50% margin of total market by 2032, according to Dataxis’ ten-year projections.

Paramount executive David Urgell has been appointed as VP of Distribution & Partnerships at SkyShowtime, the streaming service that Comcast and Paramount will launch on September 20 as a result of their joint venture.

The pan-European streaming service will first launch in the Nordics followed by the Netherlands, Iberia, and Central & Eastern Europe releases.

NBCUniversal profits grew in the second quarter despite larger losses at direct-to-consumer streaming service Peacock. The platform lost $467 million in the quarter, more than the $363 million it last a year ago.

The two execs will join the company later this year. The appointments will strengthen its leadership team ahead of its imminent launches across 22 European markets such as Iberia, the Nordics, Netherlands, Poland, and Central and Eastern Europe, beginning later this year.