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El servicio, que pertenece a NBCUniversal, Sky y Paramount Global, también estará disponible en otros ocho mercados europeos.

At approximately 30%, the player would enjoy a comprehensive lead on Netflix’s 23%, according to a recent study by Ampere Analysis. Hulu is currently owned by Disney (67%) and Comcast (33%), who are due to reach a sale agreement in January 2024.

SkyShowtime, a Paramount and Comcast joint venture, launched in the Nordic countries at the end of September 2022, and Ampere Analysis expects subscriptions to the SVOD platform in the region to pass 2 million in 2024.

Despite a general decline in the industry, cable operators are expected to maintain a 50% margin of total market by 2032, according to Dataxis’ ten-year projections.

Paramount executive David Urgell has been appointed as VP of Distribution & Partnerships at SkyShowtime, the streaming service that Comcast and Paramount will launch on September 20 as a result of their joint venture.