The next phase of the partnership launches with a creative crossover between the iconic spy-themed franchise "Totally Spies!" and the globally popular "5-Minute Crafts." The collaboration also includes the rollout of localized versions of their joint YouTube and FAST channels, along with an expansion of AVOD coverage to include LSP and BPO languages.
The collaboration will introduce some of Banijay Kids & Family’s globally content, such as "Mister Maker," "Let’s Play and Lilybuds," to TheSoul Publishing’s FAST, AVOD and social content audience.
Banijay Kids & Family announced a partnership with YouTube revenue experts The Polar Bears to supercharge the commercial performance of its digital network.