Banijay Kids & Family announced a partnership with YouTube revenue experts The Polar Bears to supercharge the commercial performance of its digital network. The partnership will see Banijay Kids & Family leverage The Polar Bears’ expertise, to grow and unlock new revenue streams across its digital channel network via paid media, advertising sales, sponsorship, branded content, and ad funded programming.
“With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimize monetization of these views and deliver an additional, healthy revenue stream,” said Dan Lewsey, Global Head of Digital at Banijay Kids & Family.
Elliot Baum, Founder of The Polar Bears, added: “The Banijay Kids & Family’s award-winning catalogue is an enticing proposition for advertisers looking for innovation and safe, premium environments on YouTube. The broadcast presence and global scale will give brand partners the confidence to create unique digital activations on YouTube. We are excited to work with these brands and help shape the Banijay Kids & Family digital commercial solutions for the future.”
Banijay Kids & Family, the specialist production and distribution arm of media and entertainment powerhouse Banijay, is home to some of the biggest kids brands in the world. Its portfolio of iconic and globally-loved shows generates 75 million global monthly digital views with the likes of “Lolirock,” “Totally Spies!” and “Mister Maker.”