Deloitte's forecast revealed data centers and electricity generators confront skyrocketing energy use from GenAI, women to reach parity in GenAI usage and deployment of AI agents is on the rise. GenAI tests the limits of smartphones, streamers’ fatigue drives aggregation in the market, and wireless telecom consolidation increasing.
Deloitte Global predicts that, by the end of 2023, approaching two-thirds of consumers in developed countries will use at least one advertising video-on-demand (AVOD) service monthly—a 5% increase over the prior year.
In the United Kingdom, 2022 will be the final year that traditional television from broadcasters, whether live, time-shifted, or on demand, collectively makes up more than 50% of video viewing on all screens, Deloitte Global predicted.
Deloitte Global predicts that, in 2022, at least 150 million paid subscriptions to streaming video-on-demand services will be cancelled worldwide, with churn rates of up to 30% per market.