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According to New America’s “The Power and Reach of Stories About Work, Family, and Care,” 92% of Americans consume entertainment content weekly, yet only 27% recall seeing storylines about these everyday realities, underscoring a significant gap between lived experiences and media representation.

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

In addition to developing new formats that enrich its current content offerings, the Spanish-language producer is expanding its team and has selected inFocus PR as its global public relations agency.

Además de desarrollar nuevos formatos que enriquecen la oferta actual de contenidos, la productora en español está ampliando su equipo y ha seleccionado a inFocus PR como su agencia de relaciones públicas a nivel global.

Uniting PwC Consulting LLC’s advisory expertise with Parrot Analytics’ advanced entertainment analytics, streaming economics, and IP valuation capabilities, this collaboration marks the beginning of a new era in decision-making for the global expansion of content.