Global fixed broadband subscribers are projected to reach 1.614 billion by 2030, growing by 10.2% from mid-2024, with the highest increases in the Middle East & Africa (36.9%) and Latin America (21.5%), while mature markets see slower expansion.
The investment represents an 11% increase from 2024—while doubling down on new revenue streams like advertising and live events. The platform surpassed 300 million subscribers and saw rapid ad-tier adoption, with 55% of new users choosing the ad-supported option in Q4 2024.