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During the first day of the market, the company announced it will launch digital label Zoo 55 in early 2025, while it also sold dating format “My Mum, Your Dad” in Brazil and renewed its output deal with The Seven Network until 2029.

The deal is a first in terms of ITV Studios’ first FAST channel creation for third-party IP and Tokyo Broadcasting’s first foray into FAST. ITV Studios will create, operate, market, and distribute the channel in the UK and Canada initially, with Australia and several other major territories to follow in the coming months.

The channel marks the debut of the popular entertainment show on advertising-supported streaming TV in the UK, giving advertisers a unique opportunity to appear alongside the BAFTA-winning show.

New partnerships between Samsung TV Plus and European broadcasters, including ZDF, ITV Studios, Viasat World, and Newen, demonstrate the growth of FAST channels in Europe.