Latest news of groupm
17 JUN 2024
Forecasts
Global advertising revenues to grow just under $1 trillion in 2024
GroupM’s 2024 Global Midyear Advertising Forecast expects the U.S. and China to make up 57.1% of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending).
17 MAR 2023
Programmers
Warner Bros. Discovery U.S. Hispanic teams up with GroupM and COCINA Media
Together, they have joined once again with chef and Executive Producer Aarón Sánchez on "El Toque de Aarón." The six-part series follows chef and Executive Producer Aarón Sánchez and his team as they help Latino restaurants in the Los Angeles area reach new heights.
6 DEC 2022
Data
How much did global advertising revenue grow this year?
Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.
19 AUG 2022
Data
Estados Unidos: el consumo streaming supera a la televisión paga
Según un reporte de la consultora de datos y medición de mercado, los 18 mil millones de minutos consumidos por la serie "Stranger Things" en Netflix contribuyeron a ese crecimiento.
3 AUG 2022
Producción
Sony Channel produce el docureality “Aventura Gastronómica Argentina”
Open Kimono y Sony Pictures Television, en colaboración con GroupM y Motion Content Group, realizan este docu reality que se verá en el mercado argentino a partir de octubre.