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Based on the latest FreeWheel' study, 74% of 630M global streamers watch content via CTV, averaging 1 hour 47 minutes daily. 54% of Gen Z structure their evenings around TV, bridging generational viewing habits. 68% of Gen Z favor personalized ads, signaling new opportunities for advertisers.

Warc sostiene que la publicidad global en podcasts superará los USD 5 mil millones este año (+7,9%) y proyecta USD 5.500 millones para 2026 (+6,5%). A pesar de las cifras, el ritmo se ha ralentizado: en 2024, el aumento fue del 13,2%.

A report by GWI revealed the top media trends of 2024 and the importance for companies to stay ahead of them to boost engagement.

Consumers have changed its content consuming behaviors during the pandemic, adopting some new habits that are here to stay or stoping doing things they used to do, GWI noted in its latest global entertainment report.