Latest news of interactive-advertising-bureau

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

La entidad lanzó un manifiesto pidiendo la revisión de algunos puntos considerados como críticos para la economía brasileña.

Three-quarters of respondents to the survey conducted by the Interactive Advertising Bureau (IAB) believe the pandemic will have a worse effect on the industry than the Great Recession did. 48% of respondents reported changes to media and budgets, 49% reported postponing, and 5% stopped a campaign midway-through.