Actors from ITVX exclusive comedies "Changing Ends," "Significant Other," "Count Abdulla," and "Ruby Speaking" to star in the tongue-in-cheek ad campaign from ITV Creative and directed by Jill.
Ahead of the launch of new streaming service ITVX, ITV’s networks have been given a fresh look too, with new branding, on-screen presentation and idents launching across all on air channels.
ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. She takes on the role following the departure of Matt Scarff earlier this year.