Latest news of justin-sampson

This quality-assurance indicator is for Barb’s customers and companies in Barb’s Trusted Data Delivery Network, encompassing all partners providing industry-standard audience measurement.

Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms in the UK.

Following the recent announcement that Netflix has signed up to BARB, the Broadcasters' Audience Research Board has made its reporting of Netflix viewing widely available.

BARB has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms.