Viaplay Group has appointed Filippa Wallestam as EVP and Chief Commercial Officer, Nordics. In her new role, she will hold overall responsibility for the group’s largest commercial region.
The service will be a single package priced at EUR 13.99 per month, and will be available through distribution partners such as VodafoneZiggo and KPN and as a direct subscription. The launch will take Viaplay’s footprint to 11 countries.
NENT Group and Poland’s leading cable TV operator have agreed on a multi-year distribution deal that makes Viaplay streaming service available to Vectra’s 1.7 million customers.