Viaplay Group secures major Polish distribution agreement with CANAL+ Polska

The deal will make the Viaplay streaming service available to CANAL+ Polska’s premium DTH subscribers across the country.

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Viaplay Group will soon sublicense two top Premier League matches per round to CANAL+ Polska for the next three seasons Distribution partnership to make Viaplay available to CANAL+ Polska’s premium DTH subscribers. "Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves," Kim Poder, Viaplay Group Chief Commercial Officer said. "This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come, and is therefore an important step towards realising our high ambitions. It also brings our Premier League coverage to an even larger audience, while showcasing the quality of our sports broadcasts to fans in every part of Poland.”

Viaplay Group will also sublicense selected Premier League matches to CANAL+ Polska for the next three seasons. The matches will be available on CANAL+ Polska’s channels from the beginning of August, when the Premier League season kicks off. Alongside CANAL+ Polska, Viaplay Group has long-term distribution partnerships in Poland with UPC, Vectra and Play. Viaplay is also available to Polish viewers through direct subscriptions.

The launch will grant Direct subscribers access to CANAL+ Polska’s premium DTH package, which will feature Viaplay’s unique combination of live sports, Viaplay Originals, Hollywood films and series, and kids content. Access to the Viaplay offer will be rolled out on a gradual basis starting this autumn; further details will be available in the coming weeks.

Starting from August, two top live Premier League matches per round will be available on CANAL+ channels for the next three seasons. All matches from the Premier League season, which spans 38 rounds comprising 10 matches in total, will be streamed live on Viaplay. In turn, CANAL+ Polska will sublicense up to two live matches per round from the popular Polish speedway league eWinner I Liga Żużlowa to Viaplay Group in Poland. The sublicensed speedway matches will also remain available on CANAL+ channels and services.

 

Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves. This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come and is therefore an important step towards realizing our high ambitions. It also brings our Premier League coverage to an even larger audience, while showcasing the quality of our sports broadcasts to fans in every part of Poland.”” Kim Poder Chief Commercial Officer, Viaplay Group,