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The platform will introduce its Premium and Advertising tiers on November 20, extending its multi-tier strategy and ad-offering across Europe.

The new standard with ads plan will be introduced on April 23 across all of SkyShowtime’s 20+ markets including Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.

The ad-supported plan will launch in Canada in April and in Australia in June.  Premium tier will roll out across Europe, starting with France in March, followed by the UK, Ireland, Germany, Switzerland, Austria and Italy later this year.