Latest news of linear-tv

Advertising: global linear ad spend to decline to $139.1 billion by 2026 8 SEP 2025

Trends

Advertising: global linear ad spend to decline to $139.1 billion by 2026

According to WARC Media’s recent analysis, the decline reflects a broader decade-long erosion. Between 2014 and 2024, linear TV ad expenditure dropped by 27.5% in absolute terms, and by 50.8% when adjusted for inflation.
Germany: Streaming surpasses linear TV as Mobile viewing and free content redefine the market 4 SEP 2025

Markets

Germany: Streaming surpasses linear TV as Mobile viewing and free content redefine the market

87% of German adults now stream video content, overtaking linear TV at 86%, while mobile usage dominates, FAST channels gain traction, and paid subscriptions face mounting pressure from rising costs and demand for free alternatives.
Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures 14 AUG 2025

Markets

Australia: viewers embrace streaming control as FAST adoption surges amid economic pressures

According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.
Global streaming sees quality gains but engagement slips in H1 2025 12 AUG 2025

Markets

Global streaming sees quality gains but engagement slips in H1 2025

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
US brands lean in: TV Ad spending surges amid streaming boom and targeting gaps 8 AUG 2025

Trends

US brands lean in: TV Ad spending surges amid streaming boom and targeting gaps

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.