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According to LG Ad Solutions’ “The Big Shift 2025 | Australia Edition,” 63% of CTV audiences in Australia now prefer streaming, 64% favor free ad-supported TV over paid subscriptions, and more than one-third take online action after seeing a relevant ad.

LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

Group revenues declined to €840 million in Q2, adjusted EBITDA dropped 40% to €55 million, but executives expect ad sales to rebound in H2 and reaffirm full-year guidance.

Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.