Latest news of linear-tv

Group revenues declined to €840 million in Q2, adjusted EBITDA dropped 40% to €55 million, but executives expect ad sales to rebound in H2 and reaffirm full-year guidance.

Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.

Research by NPAW revealed a significant year of engagement and quality improvements for the industry, while big-screen experiences remain favorites.

Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.

Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.