Latest news of magna

Acuerdo entre Amazon y IPG Mediabrands para anuncios y formatos publicitarios en Prime Video 11 DEC 2023

Acuerdos

Acuerdo entre Amazon y IPG Mediabrands para anuncios y formatos publicitarios en Prime Video

Este es el primer acuerdo firmado entre Amazon Ads y una agencia de publicidad para compras de medios en el entorno de Prime Video, plataforma que se prepara para lanzar su versión con anuncios el próximo año en Estados Unidos, Reino Unido, Alemania y Canadá.
How much did global advertising revenue grow this year? 6 DEC 2022

Contenidos

How much did global advertising revenue grow this year?

Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.
Nielsen: Los anuncios en podcasts aumentan las métricas de las marcas 28 OCT 2022

Contenidos

Nielsen: Los anuncios en podcasts aumentan las métricas de las marcas

Así lo señala el informe de Nielsen “Podcast Ad Effectiveness: Best Practices for Key Industries”. Plataformas como YouTube y Spotify están alentando a las marcas a expandir su publicidad de podcasts.
Advertising spending grew by 32% in the first half of 2021 29 SEP 2021

Contenidos

Advertising spending grew by 32% in the first half of 2021

Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.
US ADVERTISING SALES TO ACHIEVE NEW RECORD HIGHS 14 JUN 2021

Ad Sales

US ADVERTISING SALES TO ACHIEVE NEW RECORD HIGHS

TV ad sales have seen a 5% sale increase, along with higher prices. Global ad spending is expected to grow by 14% to a record $657 billion in 2021, while US sales will grow by 15% to $259 million.