Latest news of magna
11 DEC 2023
Acuerdos
Acuerdo entre Amazon y IPG Mediabrands para anuncios y formatos publicitarios en Prime Video
Este es el primer acuerdo firmado entre Amazon Ads y una agencia de publicidad para compras de medios en el entorno de Prime Video, plataforma que se prepara para lanzar su versión con anuncios el próximo año en Estados Unidos, Reino Unido, Alemania y Canadá.
6 DEC 2022
Contenidos
How much did global advertising revenue grow this year?
Global advertising revenue grew 6.5% this year and is projected to increase 5.9% in 2023, according to GroupM’s global year-end industry growth forecast.
28 OCT 2022
Contenidos
Nielsen: Los anuncios en podcasts aumentan las métricas de las marcas
Así lo señala el informe de Nielsen “Podcast Ad Effectiveness: Best Practices for Key Industries”. Plataformas como YouTube y Spotify están alentando a las marcas a expandir su publicidad de podcasts.
29 SEP 2021
Contenidos
Advertising spending grew by 32% in the first half of 2021
Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.
14 JUN 2021
Ad Sales
US ADVERTISING SALES TO ACHIEVE NEW RECORD HIGHS
TV ad sales have seen a 5% sale increase, along with higher prices. Global ad spending is expected to grow by 14% to a record $657 billion in 2021, while US sales will grow by 15% to $259 million.