The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio.
Marc DeBevoise, Chief Digital Officer at ViacomCBS and CEO & President at ViacomCBS Digital; and Julie McNamara, EVP and Head of Programming at CBS All Access, will participate in a headlining keynote conversation at NATPE Streaming Plus.