15 SEP 2020

PARAMOUNT+ WILL BE THE BRAND OF VIACOMCBS' STREAMING SERVICE

The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio.

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ViacomCBS unveiled Paramount+ as the brand name for its upcoming global streaming service. The company’s transformed subscription video on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ in early 2021 as part of the service’s expansion to feature content from ViacomCBS’ portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.

“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy,”  said Bob Bakish, President and CEO at ViacomCBS.

Furthermore, ViacomCBS also revealed plans for additional new original series for Paramount+: “The Offer,” a scripted limited event series from Paramount Television Studios, “Lioness,” a spy drama created by Taylor Sheridan; “Behind The Music – The Top 40,” a reimagination of the series “Behind the Music”; “The Real Criminal Minds,” a true crime docuseries based on the hit CBS Television series, and a revival of “The Game”.

The new original series announced today join the service’s previously announced plans for “Kamp Koral,” a new original children’s series from Nickelodeon’s “Spongebob Squarepants,” and the service’s role as the exclusive SVOD home to “The Spongebob Movie: Sponge On The Run” in early 2021. This programming will join CBS All Access’ robust existing offering of more than 20,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, as well as exclusive original series.

“The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount+ name,”  commented Marc DeBevoise, Chief Digital Officer at ViacomCBS and President & Chief Executive Officer at ViacomCBS Digital. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer,”  he concluded.

Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling” Bob Bakish President and CEO at ViacomCBS