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She will be focusing on expanding the show unit to create new entertainment brands.

Alongside executive producers Veronica Priefer and Johannes Kunkel, who will lead the new label, it will aim to create, package, manufacture, and distribute scripted content for both the German and global markets.

Banijay announced Nico Rossman will join Brainpool TV GmbH, part of Banijay Germany, as the Co-Managing Director, where he will be responsible for overseeing a new comedy unit within the label.

Shona Fraser replaces Good Times founder Sylvia Fahrenkrog- Peterson, who is leaving the company. In 2019 Good Times was acquired by Banijay Germany.

Led by Astrid Quentell and Mirek Nitsch, who will remain in position, the company, which is soon to undergo a name change, will join Banijay Germany’s burgeoning portfolio of labels.