The average annual spend per household on video services in the United States is set to fall by 8% by 2027, according to the latest research from Ampere Analysis.
The merger could create a highly competitive subscription video-on-demand service in existing European markets, in particular the Nordics, where the companies have independently become significant market players, Ampere Analysis noted.
In the United States, where former President Trump’s TikTok ban has been put on hold, TikTok usage trebled from Q1 2020 to Q2 2021, with up to 200 million monthly active users, according to Ampere Analysis.