Latest news of mattel
10 OCT 2025
Trade Shows
Mipcom 2025 brings global leaders together to shape the future of content
With over 10,500 delegates from 100+ countries expected, the event features keynotes from Sony Pictures Television’s Keith Le Goy, Mattel, YouTube, and Paramount, alongside multiple world premieres and the debut of the Brand Storytelling Marketplace.
4 SEP 2025
Deals
Mattel announces new brand organization leadership and marketing integration
Roberto Stanichi promoted to newly created role of EVP and Chief Global Brand Officer. Lisa McKnight, Executive Vice President and Chief Brand Officer, will depart the company following a period of transition.
23 JUL 2025
Trade Shows
MIPCOM 2025: Mattel Content and Franchise heads to deliver a joint Keynote
The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.
3 JUN 2025
Corporate Moves
Mattel combines Film and Television units to create Mattel Studios under the leadership of Robbie Brenner
Brenner continues to report to Chairman and Chief Executive Officer Ynon Kreiz. Mattel Studios also named Jennifer Breslow as Head of Television and Darian Lanzetta and Tom McNulty as Senior Executives, Film, each reporting to Brenner.
4 MAR 2025
Production
Fremantle acquired global production and distribution rights for "Scrabble"
Originally developed and produced by Hasbro Entertainment, Mattel Television Studios and Lionsgate Alternative for The CW, David Garfinkle, Gabriel Marano, and Michelle Mendelovitz served as executive producers.