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Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.

Un informe de perspectivas publicitarias de Mediaocean para 2025 reveló que la inteligencia artificial generativa y la automatización lideran la evolución del marketing.

Mediaocean’s 2025 Advertising Outlook Report revealed a generative AI and automation lead marketing evolution.

New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.

Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.