Latest news of mediaocean
14 JAN 2025
Pronosticos
¿Qué cambiará en 2025 para el mercado publicitario?
Un informe de perspectivas publicitarias de Mediaocean para 2025 reveló que la inteligencia artificial generativa y la automatización lideran la evolución del marketing.
13 JAN 2025
Forecasts
What will 2025 bring for the advertising industry?
Mediaocean’s 2025 Advertising Outlook Report revealed a generative AI and automation lead marketing evolution.
4 SEP 2024
Trends
USA: CTV surpassed AI as top consumer trend
New research from Mediaocean showed that a growing number of consumers are cutting the cord and turning to streaming platforms for entertainment, increasingly choosing more affordable ad-supported tiers.
2 SEP 2024
Forecasts
USA: companies are increasing its ad spend in CTV
Mediaocean’s research revealed companies are planning to increase spending mostly on social media, digital display/video, and CTV.
2 JUN 2023
Data
AI emerges as the most important consumer trend for marketers
Mediaocean has released its “2023 Mid-Year Advertising Outlook” report, which reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year.