In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22% to almost half (45%), according to Ampere Analysis’ latest report.
Looking at fan interest by gender, sports such as soccer and ice hockey skew heavily towards male sports fans who are much more likely than female fans to enjoy watching them, Ampere Analysis noted in its latest report.
The easing of lockdown in June has not deterred people from de UK from watching streaming services – with 64% of Internet consumers using an SVOD platform in the past month, according to new data from Ampere Analysis covering the Q3 of 2020.
In the past 12 months, the proportion of global Internet users that are borrowing an account has increased, rising from 8% in Q1 2019 to 11% in Q1 2020, according to Ampere Analysis’ latest research.
En los últimos 12 meses, la proporción de usuarios globales de Internet que toman prestada una cuenta ha aumentado, pasando del 8% en el primer trimestre de 2019 al 11% en el primer trimestre de 2020, según Ampere Analysis.