Latest news of monica-peart
8 APR 2020
Interviews
2020 TV AD SPEND GROWTH IN THE U.S., HINDERED AMID GLOBAL PANDEMIC
US TV ad sales were expected to spike by 2% this year to $72 billion from 2019's $70.59 billion as a result of the 2020 presidential elections and Summer Olympics. The sporting event's postponement and other sport season suspensions caused ad spending metrics to be reassessed, predicting a potential decline.
14 NOV 2019
Interviews
US TV AD SPENDING WILL DROP ALMOST 3% THIS YEAR
A 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel, according to eMarketer’s latest US ad forecast.