morning-consult - Latest news

Digital 4 NOV 2022

Netflix officially launches its lower priced ad-supported plan

4 NOV 2022
Netflix officially launched its new Basic with Ads plan in the United States, UK, Australia, Japan, Brazil, France, Germany, Italy, South Korea, Canada, and Mexico, with Spain following on November 10.

Research 5 SEP 2022

What is the profile of the PVOD consumer after the pandemic?

5 SEP 2022
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.

Research 11 AUG 2022

Why media companies need to pay more attention to FAST services

11 AUG 2022
New Morning Consult research found that FAST services accounted for four of the top 10 most widely used video streaming services as of late July.

Research 5 AUG 2022

Are consumers starting to get tired of superhero movies?

5 AUG 2022
New data from Morning Consult shows that enjoyment of the seemingly never-ending stream of superhero content continues to drop among adults in the United States - and even among self-identified Marvel fans.

Research 10 JUN 2022

How willing are people to buy consumer products related to their favorite shows?

10 JUN 2022
64% of Gen Z adults said they are “very interested” or “somewhat interested” in products that reference original series and movies from video streaming services such as Netflix, HBO Max and Hulu, Morning Consult revealed.