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Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.

Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.

Viewers pay more attention to what is on screen when they are watching scripted dramas or comedies versus unscripted programs like reality or game shows, according to Morning Consult.

While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.

Americans between the ages of 13 and 25 were asked their opinions of 35 film actors and 35 internet content creators in a new Morning Consult survey set out to determine which stars they most like to see on their screens.