Latest news of morning-consult

¿Cómo es el engagament de los fans del deporte y cuáles son las oportunidades para IA? 8 JUL 2024

Mercados

¿Cómo es el engagament de los fans del deporte y cuáles son las oportunidades para IA?

El 64% de los encuestados por IBM y Morning Consult en 10 países, afirmaron que televisión abierta y el streaming son su mejor opción para ver deportes; en tanto que el 50% sostuvo que la IA tendrá un impacto positivo en el segmento.
Young viewers and streaming: subtitles use is growing quickly 3 OCT 2023

Data

Young viewers and streaming: subtitles use is growing quickly

According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
Why Netflix is right to chase gaming platform expansion? 9 AUG 2023

Gaming

Why Netflix is right to chase gaming platform expansion?

Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.
Why on-demand content will help FAST services compete with SVOD? 8 AUG 2023

Data

Why on-demand content will help FAST services compete with SVOD?

Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.
Would unscripted TV keep viewers engaged during the writers’ strike? 7 JUN 2023

Data

Would unscripted TV keep viewers engaged during the writers’ strike?

Viewers pay more attention to what is on screen when they are watching scripted dramas or comedies versus unscripted programs like reality or game shows, according to Morning Consult.