Latest news of morning-consult
8 JUL 2024
Mercados
¿Cómo es el engagament de los fans del deporte y cuáles son las oportunidades para IA?
El 64% de los encuestados por IBM y Morning Consult en 10 países, afirmaron que televisión abierta y el streaming son su mejor opción para ver deportes; en tanto que el 50% sostuvo que la IA tendrá un impacto positivo en el segmento.
3 OCT 2023
Data
Young viewers and streaming: subtitles use is growing quickly
According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
9 AUG 2023
Gaming
Why Netflix is right to chase gaming platform expansion?
Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.
8 AUG 2023
Data
Why on-demand content will help FAST services compete with SVOD?
Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.
7 JUN 2023
Data
Would unscripted TV keep viewers engaged during the writers’ strike?
Viewers pay more attention to what is on screen when they are watching scripted dramas or comedies versus unscripted programs like reality or game shows, according to Morning Consult.